fleur royale maid cafe

Fleur Royale Maid Cafe is a cosplay cafe where the staff members wear maid and butler uniforms.

services provided:

• research

• brand strategy development

• content strategy development

• copy

• photography

• photo/video editing

• original character design

• signage/banners

• social media content

characters

Maid Bear and Butler Bear were characters designed to promote the Fleur Royale Maid Cafe. While we considered making human characters, we thought guests may try to figure out who the characters were modeled after in our staff and potentially create a bias. We decided on a simple yet kawaii bear design to represent our friendly staff. These characters were used on a variety of signage, flyers, and more to promote the cafe.